MUSCAT, 04 June 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, in association with Visa, is all set to announce the third batch of 29 winners to experience the thrills and excitement of the 2014 FIFA World Cup™ in Brazil.
The exciting promotion, targeted at rewarding the bank's al Mazyona customers, Visa debit and credit cardholders, asalah Priority Banking and mobile banking customers, started on 1 February. In all, 66 all-expenses-paid packages are on offer for Bank Muscat customers to witness the 2014 FIFA World Cup™ matches, including the finals, in Brazil. In the first draw, 16 customers won the packages and 21 customers were selected in the second draw. The all-expenses-paid 2014 FIFA World Cup™ packages include airline tickets, match ticket, 4-day and 3-night hotel accommodation and sight-seeing in Brazil.
Bank Muscat, in association with Visa, has been granted an exclusive positioning among 20 global banks chosen as official Retail Bank of 2014 FIFA World Cup™. Bank Muscat is the only financial institution in Oman to receive this unique privilege.
Bank Muscat has lined up a series of campaigns and activities to further build up and sustain the 2014 FIFA World Cup™ excitement in Oman. Branded merchandise and memorablia, including 2014 FIFA World Cup™ keychains, football, pens, mascot and trophy are given away during promotional activities in malls and hypermarkets.
The 2014 FIFA World Cup™ marketing promotional campaign by the bank covering all channels, including social media, is built up on the powerful articulation of the theme - 'Bringing You the Colours of the World'. The campaign rationale is centred on Oman as a colourful nation with a high passion for football and the 2014 FIFA World Cup™ offering a unique opportunity for citizens and residents in Oman to express their passion for football through their support of the colours of the 32 playing nations.