41-day festival to offer attractive cash prizes, discounts at over 500 outlets
MUSCAT, 13 November 2012 – The 3rd edition of Bank Muscat Shopping Festival coinciding with the 42nd National Day celebrations of Oman will be held from 20 November to 31 December. The keenly awaited annual shopping extravaganza is supported by Visa, bringing together prominent hyper markets, shopping malls, retail outlets, hotels, restaurants and much more, offering an array of attractive weekly cash prizes, special offers and discounts at all participating outlets. More than 250 brand partners and over 500 outlets are participating in the 41-day festival spread out in all parts of Oman.
Conceived as a family affair for Bank Muscat cardholders, the unique shopping, leisure and entertainment event is a great example of the bank’s commitment to encourage the use of electronic payments in Oman. Majority of the shopping malls as well as premium shops, outlets, major hotels and restaurants are participating in the mega event.
Tariq Atiq, Assistant General Manager - Cards & e-Banking, said: “Bank Muscat is delighted to once again roll out the annual shopping festival which creates a unique opportunity for the bank customers to benefit from exclusive promotions, offers and prizes covering shopping, leisure and entertainment activities. Bank Muscat is committed to promoting the e-Payment culture in Oman by making payments by cards both a habit and preference, thereby extending a strong support to the government’s e-Governance initiative. The festival encourages customers to pay by cards, underscoring the fact that payment by cards is both convenient and secure.”
The Visa International’s partnership with Bank Muscat for the third consecutive year is yet another example of its commitment to delivering memorable experiences that reward loyal customers. Visa International was closely associated with the first two editions of the festival, reinforcing the benefits of convenience and security that using electronic payments provide for cardholders in Oman.
Isaac Thomas, Country Manager, Qatar, Oman and Yemen - Visa International, said: “The Bank Muscat Shopping Festival has already become one of the most popular events in Oman and Visa welcomes the opportunity to further enhance the long standing relationship with Bank Muscat. We are certain this highly engaging event will reiterate our objective to support the growth of secure and convenient electronic payments in the country. Given the strength of our partnership with Bank Muscat, we are confident that this event will be yet another milestone that demonstrates our commitment to customers in Oman.”
Spreading the festival cheer, Bank Muscat has lined up five weekly draws offering RO 300 cash prize each for 150 winners. Thirty winners will be selected every week and a total of RO 45,000 will be given away in prize money. The mechanism for the draw is that for every Bank Muscat card transaction worth RO 10 spent at participating merchant outlets, customers get a chance to win. Each transaction is equal to one chance, thus the more they use their card, the better their chances to win. Entries for the draw will be captured electronically.
Targeted at over 2 million cardholders of Bank Muscat, the festival is unprecedented in its scope with attractive weekly prizes, special offers and discounts at all participating outlets. Customers shopping with Bank Muscat cards can benefit from up to 85 per cent discount offered by these outlets.
Cards penetration in the Omani market is high with most people holding debit and credit cards. In recent years, partially in response to the government’s e-Governance initiative which supports electronic payment, there has been an increase in the level of card acceptance and usage, especially at government organisations and major merchant outlets. Consequently, Bank Muscat’s initiative is aimed at supporting the government’s efforts to promote e-Payment in the country.
Major hyper markets and shopping malls, including stand-alone premium outlets as well as traditional outlets (tailoring, traditional clothing, traditional gift shops etc.), major hotels and restaurants are participating in the festival, providing special value offers and discounts. The festival discount offers given by merchants will be available for Bank Muscat cardholders only.