MUSCAT, 21 June 2014 – The winners of the 2014 FIFA World Cup™ package selected by Bank Muscat, in association with Visa, have started experiencing the thrills and excitement of the matches in Brazil.
In all, 66 all-expenses-paid packages are on offer for Bank Muscat customers to witness the 2014 FIFA World Cup™ matches, including the finals, in Brazil. The all-expenses-paid 2014 FIFA World Cup™ packages include airline tickets, match ticket, 4-day and 3-night hotel accommodation and sight-seeing in Brazil.
The exciting promotion, in association with Visa, was launched to reward the bank's al Mazyona customers, Visa debit and credit cardholders, asalah Priority Banking and mobile banking customers.
Bank Muscat, in association with Visa, was granted an exclusive positioning among 20 global banks chosen as official Retail Bank of 2014 FIFA World Cup™. Bank Muscat was the only financial institution in Oman to receive this unique privilege.
Tariq Atiq, AGM – Cards & eBanking, said: “Bank Muscat, in association with Visa, is proud to provide a lifetime opportunity for football enthusiasts in Oman to experience the 2014 FIFA World Cup™ magic in Brazil. This is indeed a very special opportunity and we believe the passion for football, which runs in the blood of Omanis, could not have been rewarded better. Through this campaign, Bank Muscat is gratified to enable citizens and residents to express their passion for football through their support of the colours of the playing nations."
Ahmed Omar Al Siyabi, who travelled to Sao Paulo to witness the match between Spain and Holland, said the experience was totally remarkable. Al Siyabi said: “All arrangements were hassle-free and meticulously executed and the climax was witnessing the match live in Brazil, along with football fans from across the world. I am deeply grateful to Bank Muscat and Visa for facilitating this lifetime opportunity in which I could interact with fans from across the world and thereby gain an unforgettable experience."
Manoj Kumar, another winner of the 2014 FIFA World Cup™ package, thanked Bank Muscat and Visa for rewarding customers with the golden opportunity of visiting Brazil and experiencing the thrills of the crowning glory of world football. Kumar said: “The visit to Brazil has completely changed my perceptions about the dynamics of the game of football and I feel proud being a winner of this unique reward from Bank Muscat."
Bank Muscat has lined up a series of campaigns and activities to further build up and sustain the 2014 FIFA World Cup™ excitement in Oman. Branded merchandise and memorablia, including 2014 FIFA World Cup™ keychains, football, pens, mascot and trophy are given away during promotional activities in malls and hypermarkets.
The 2014 FIFA World Cup™ marketing promotional campaign by the bank covering all channels, including social media, is built up on the powerful articulation of the theme - 'Bringing You the Colours of the World'. The campaign rationale is centred on Oman as a colourful nation with a high passion for football and the 2014 FIFA World Cup™ offering a unique opportunity for citizens and residents in Oman to express their passion for football through their support of the colours of the 32 playing nations.