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Bank Muscat launches Global Relationship Management Programme

​MUSCAT, 27 May 2018

Bank Muscat, the flagship financial services provider in the Sultanate, in line with its vision ‘To serve you better, everyday’ and commitment to partnership in innovative banking solutions, has launched a unique Global Relationship Management Programme aimed at a dynamic shift in customer engagement and partnership to handle the entire banking requirements of Corporate clients from the same platform.

The bank hosted key Corporate leaders at the launch ceremony attended by Waleed Al Hashar, Deputy Chief Executive Officer, and Management Team members.

Addressing the gathering, Ilham Al Hamaid, Deputy General Manager – Large Corporates, said: “Bank Muscat is proud to launch the Global Relationship Management Programme, reaffirming the bank’s commitment to enhance services and strengthen relations with Corporate business partners. The customer-centric mindset of the bank helps in understanding the needs of Corporate customers and providing the right solutions to successfully drive their business. The Global Relationship Management Programme defines global best practices in handling the entire spectrum of banking requirements of Corporate partners on the same platform. The initiative creates synergies across the bank in bundling products and services to elevate services to Corporate clients.”

The dynamics of the Global Relationship Management Programme will be a stepping stone for Corporates to streamline business to their advantage. At the core of the initiative is a team of dedicated Global Relationship Managers to analyse and advise Corporate clients on their complex banking requirements. Bank Muscat is a pioneer in introducing innovative banking solutions to clients. With the Global Relationship Management Programme, Corporate business partners will no longer need to follow up with multiple internal and external units to initiate various transactions. The efficient synchronised banking will help the Corporate Banking department to offer industry specific services and solutions covering the entire banking, trade and financing requirements from the same platform.

Bank Muscat has the reputation of seizing the opportunity to offer the best in class services to Corporate banking partners. The Global Relationship Management Programme facilitating synchronized services covering all requirements from the same platform, follows a slew of technological developments aimed at offering superior service delivery. The Corporate banking partners are welcoming these initiatives with great enthusiasm. The recent launch of the B2B Connect platform is a case in point.

Bank Muscat is receptive and committed to meeting the present and future requirements of Corporate banking clients. The bank is making sizeable investments in technology developments and Corporate product offerings to take care of the changing trends and requirements of customers. Bank Muscat remains committed to partnering with Corporate clients for success as the bank processes and technology are designed to drive their future banking requirements.

James Knightley, ING’s Chief International Economist, made a presentation on the emerging global economic trends at the event.