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Bank Muscat leadership forum outlines customer-centric strategies

MUSCAT, 15 February 2015 – Bank Muscat, the flagship financial services provider in the Sultanate, outlined its customer-centric future strategies at the annual Leadership Forum attended by the Management and branch leadership. The event themed 'We are Part of Something Bigger' reviewed the bank's 2014 performance and strategies to chart the way forward.

Addressing the forum, AbdulRazak Ali Issa, Chief Executive, commended the front line branch managers for their dedication and commitment to steer the bank to greater heights in serving the largest banking family in Oman as well as contributing to the development march of the nation.

AbdulRazak Ali Issa said: “The bank's operations are ingrained in its values which represent what we stand for: how we conduct ourselves as the trusted banking partner, and how we engage with our shareholders, business partners, colleagues and the communities we serve. These values form the very foundation on which Bank Muscat is built, being a part of something bigger as reflected in the communities and customers we serve. The bank is focused on articulating the corporate values in order to better support its customer-centric strategy and sustain the competitive advantage. Amidst the challenging situation, the bank is progressing well on track with clarity on its vision, values and strategy which have helped in distinguishing ourselves in banking excellence."

 The forum was addressed by Sultan Al Subhi, renowned Omani inventor, who highlighted the key aspects of innovation in his presentation. Dr Yasmin Shannan Al Balushi, Assistant Dean of Academic Support and Student Affairs at the College of Banking and Financial Studies (CBFS), made a presentation on the 'Importance of Values'.

Renowned for top-notch customer service, Bank Muscat accords priority for building key relationship with customers. With the widest reach and the largest network of 139 branches spread across the Sultanate, Bank Muscat meets the expectations of customers at the grassroots level. The expanding branch network reflects the commitment to remain as the bank of first choice in all parts of the country, offering banking convenience at the doorstep of customers. The dedication and commitment of employees has helped to steer the bank to its flagship position in Oman. In order to maintain the leadership position, the bank accords priority for value addition and strengthening of relationship with customers.

The analysis of 2014 performance and the growth plan for 2015 were highlighted in presentations made by the various departments. The bank's future strategies in line with the 'Let's Do More' vision seeks to achieve an ideal balance between the contributions of a loyal, productive workforce and customer-service focused solutions, continuously measuring and delivering value for all stakeholders. The core focus of the vision is to stretch further the standards in banking excellence.

The 'Let's Do More' vision reiterates a leadership which continuously challenges everything, from listening to improving and looking for positive change as the bank believes that only through questioning convention can it truly deliver sustainable value.

Over the past 32 years, Bank Muscat has achieved steady and significant growth in various disciplines to emerge as the flagship financial institution in Oman. The bank has leveraged on investments in new technology to further increase efficiency and improve customer service. The sophisticated banking experience stems from the right mix of traditional and electronic channels. Bank Muscat enjoys an edge in hi-tech products, notably electronic payment and web-based services in tune with Oman moving towards a cashless society and meeting the banking requirements of a young, tech-savvy generation.