MUSCAT, 13 May 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, as part of its commitment to road safety in the Sultanate launched a campaign to inculcate responsible driving behavior by employees. The 'Drive Safely' campaign was launched at a ceremony attended by AbdulRazak Ali Issa, Chief Executive, and Lt. Col. (Engineer) Ali Sulayem Jameel al Falahi, Director at the Traffic Engineering Department of the Royal Oman Police.
In line with the bank's leadership position in Oman, the campaign seeks to powerfully communicate the message of safe driving and thereby endorse the bank's commitment to the national road safety initiative directed by His Majesty Sultan Qaboos bin Said. The 'Drive Safely' campaign is targeted at raising awareness on responsible driving behaviour among the bank employees, their families and across society in order to create a safe driving environment in Oman.
AbdulRazak Ali Issa said: “The 'Drive Safely' initiative is a natural progression of the health and safety measures adopted by the bank. The bank considers employees as the most valued asset and any loss or disruptions caused by accidents involving staff lead to setbacks for the affected employees as well as the bank. As ambassadors for health and safety in the banking community in Oman, the bank remains committed to proactive measures to maintain a safe environment for all on Oman roads. Tragically, we have lost colleagues, friends and some of our close family members in avoidable road mishaps. We are confident that the 'Drive Safely' campaign will see a reversal of this disturbing trend."
The 'Drive Safely' campaign focuses on four major aspects linked to road accidents - speeding, fatigue, driving distraction and negligence of wearing seat belt. The bank will organize programmes in all regions to engage employees in road safety awareness. The Royal Oman Police will also be associated with these programmes. The bank will also organise defensive driving training for employees to motivate them to follow safe driving practices. The campaign will highlight the tragic consequences of negligent driving by habitual road safety violators.
Bank Muscat, as part of HSE initiatives, is the first to create a safety management system in the banking sector in Oman. In line with the Royal directive of His Majesty Sultan Qaboos bin Said to enhance road safety and reduce traffic accidents, Bank Muscat has made various initiatives to spread traffic safety awareness among employees and other stakeholders.
In 2013, the bank introduced the In-vehicle monitoring system (IVMS) in the bank vehicles. The vehicle tracking system is aimed at ensuring safety and avoiding accidents, thereby contributing to efficient use of fuel and corresponding reduction in carbon footprint.
Bank Muscat remains committed to road safety and will work towards this goal in partnership with the Government and the ROP to educate people, especially the employees, to make safer choices when using the roads.