MUSCAT, 06 June 2016 – Bank Muscat, the flagship financial services provider in the Sultanate, as part of its Tadhamun corporate social responsibility (CSR) initiative coinciding with the Holy Month of Ramadhan, is all set to extend support to beneficiary homes across the Sultanate. The bank has lined up a series of programmes under the 'Ramadhan Al Kheir' banner to benefit different segments of society.
The bank employees and volunteers will span out to the wilayat of Barka in South Batinah governorate on Thursday, 9 June, marking the launch of Tadhamun programme, which over the years has benefitted numerous citizens from social welfare families. The bank will distribute essential household goods and kitchen appliances as part of the programme to beneficiary families identified by the Ministry of Social Development across Oman.
The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries. The objective of the CSR initiative is to address the requirements of beneficiary homes which do not have basic home furniture and kitchen appliances.
Through Tadhamun programme, the bank seeks to reiterate its dynamic vision and values, striving to reach out to different segments and 'doing more' for society as a whole. Committed to supporting economic growth and sustainable development, the bank utilises every opportunity to reiterate partnership in building the nation by creating opportunities for individuals and communities to grow and prosper. Contributing to sustainable development, the bank works closely with local communities with the aim of improving living standards in a manner that complements the national economy.
Bank Muscat is a pioneer of CSR activities in the banking sector in Oman. Over the years the bank has implemented several initiatives benefiting various segments of society. The Tadhamun programme underscores the bank's commitment to complement the government's efforts in social responsibility and thereby strengthen the hands of needy segments in society. Reflecting the corporate ethos, the bank seizes every available opportunity to channel resources for creating sustainable, positive changes in communities by investing in their welfare to equip them for a better life.