MUSCAT, 7 January 2018
Bank Muscat, the flagship financial services provider in the Sultanate, as part of its 'Let's Do More' vision and commitment to partnership in sustainable social development, has extended support to Al Noor Association for the Blind. The bank donated 54 air-conditioning units for the association's new head office in Baushar at a ceremony attended by Osamah Al Abdullatif, Assistant General Manager - Project & Structured Finance, and Ibrahim Hamdoon Al Harthi, Chairman of Al Noor Association for the Blind.
The support for Al Noor Association came as part of the bank's Tadhamun corporate social responsibility (CSR) initiative, aimed at enhancing facilities for the vision impaired to help them integrate with mainstream society.
Osamah Al Abdullatif said: “Bank Muscat is delighted to extend a helping hand to the visually challenged and enhance facilities to improve their social and economic status. We are optimistic that improved facilities will encourage them to positively participate in the service of society and development of the country. Bank Muscat is committed to contributing towards sustainable development by working closely with local communities, especially the special needs segment, with the aim of improving work environment and enhancing skills in a manner that contributes to national development."
Bank Muscat attaches great importance to sustainable development activities and
is the first Omani bank to establish a full-fledged CSR department. Considered a core value, the CSR policy reflects the bank's supportive role benefiting various segments of society. The bank reckons its social responsibility initiatives a benchmark for commitment towards all-round development of society and nation.
Ibrahim Bin Hamdoon Al Harthi thanked Bank Muscat for the support benefiting the vision impaired citizens and said: “The generous support extended by the bank will go a long way in equipping the association with enhanced work environment. We are optimistic that the fine example set by the bank will be emulated by corporate institutions, benefiting various segments of society. With its involvement in the nation's social development, Bank Muscat's vibrant CSR programmes are great models of public-private partnership."
As a forward looking financial institution, Bank Muscat is at the forefront in contributing to society and thereby setting a fine example for the corporate sector to develop social responsibility as a corporate culture. As the pioneer of CSR activities in the banking sector in Oman, the bank has over the years implemented several initiatives benefiting various segments of society.
The Tadhamun programme launched by Bank Muscat in partnership with the Ministry of Social Development reaches out to social welfare families across the Sultanate. The programme is mainly focused on distribution of basic electronic home appliances, including air-conditioners and refrigerators, to help social welfare families cope with arid weather conditions. The bank distributes basic home appliances to an average 150 families every year, contributing to a safe, healthy environment.
Imprints, the bank's largest CSR initiative was launched in 2016 to address the changing economic environment and current social issues. Highly ambitious in its scope and reach, the Imprints initiative is a unique public-private partnership launched by the bank in collaboration with the Ministry of Education, Ministry of Tourism, Muscat Municipality and the Public Authority for Consumer Protection. The four pillars of the Imprints initiative are focused on programmes to inculcate financial literacy, promote sustainable tourism, sustain green environment and encourage enriched lifestyle.