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Bank Muscat, Americana join hands to promote electronic payment

MUSCAT, 12 November 2016 – Bank Muscat, the flagship financial services provider in the Sultanate, and Americana Group, the Middle East's leading restaurant, food processing, distribution, and retail company, have signed an agreement to facilitate PoS card payment in KFC and Hardees outlets across Oman.

In line with the growing trend towards less cash and more convenience, the card acquiring service at KFC and Hardees outlets comes as part of the bank's commitment to add value to products and services. The facility allows customers to use their debit / credit cards issued by any bank for payment on Bank Muscat GPRS portable PoS machines.

Amjad Al Lawati, AGM – Cards & eBanking, said: “In line with the leadership position in Oman, Bank Muscat is delighted to launch yet another value-added service benefiting customers. Reflecting our commitment to providing the 'best in class' service, Bank Muscat continues to invest in cutting edge IT infrastructure, latest Point of Sale (PoS) terminals and competent human resources available in the payments industry. It is this 'dedication' and 'commitment to service' that has made Bank Muscat the preferred electronic payment service provider to the nation. Our ability and flexibility to adapt, innovate and provide customised payment solutions have made us unique in the market. Electronic payment is the preferred mode of payment in the Sultanate. The bank's success in changing the customer payment behavior from 'cash to card' is encouraging."

Bank Muscat commenced card acquiring operations in 2002 and since then has crossed many milestones to become the largest acquirer and issuer of cards in Oman. As the leading electronic payment service provider in Oman, Bank Muscat merchant outlet network has grown to over 9,000 with nearly 15000 POS terminals deployed across the country to support e-payment and continues to expand rapidly.

Bank Muscat is making all efforts to support merchants to adopt electronic payment as a business model. The initiative is aimed at complementing the government efforts in making e-payment the preferred mode of payment and motivating a change in consumer behaviour that makes 'payment by cards' both a habit and preference in view of convenience and security.