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Big boost for Oman tourism as MoT, Bank Muscat host Sheikh Majed Al Sabah

MUSCAT, 6 February 2017 – Following on the huge response to the ‘Discover Oman' visit of Sheikh Majed Al Sabah, renowned social media celebrity, the second leg of the joint initiative by the Ministry of Tourism and Bank Muscat to promote Oman as a distinct tourist destination has concluded on a successful note.

The programme aimed at unleashing the potential of social media in showcasing the country's diverse tourist attractions, hosted Sheikh Majed Al Sabah on a week-long stay, during which he visited many Omani landmarks and highlighted the unique Omani attractions, traditions and values as well as the country’s remarkable social and economic developments on social media channels. The initiative received very good response from the local and regional social media communit

Marking the culmination of the visit, Bank Muscat hosted a grand farewell reception in honour of Sheikh Majed at the head office, attended by senior Management Team of the bank, Ministry of Tourism officials, social media enthusiasts and bloggers. In his characteristic vibrant style, Shaikh Majed exchanged courtesies with the audience to whip up an air of friendship and bonhomie. 

Sheikh Majed expressed deep appreciation for Oman’s unique appeal as a tourist destination with authentic Arab heritage and culture. Oman is a magical treasure to be discovered, he said adding that his fascination for the country grows with each visit. 

Sheikh Majed has a penchant for discovering out-of-the-ordinary people and places on the trail of adventure and excitement. Sheikh Majed’s spectacular portrayal of Oman has evoked tremendous response among social media followers. 

An avid traveller, Sheikh Majed has millions of followers on his social media channels, especially Snapchat, Twitter and Instagram. During travels, Sheikh Majed engages in open communication with people through social media posts to highlight unique Arab traditions and values as well as remarkable social and economic developments across the world.

Bank Muscat’s association with the Ministry of Tourism to organise the visit of Sheikh Majed comes as part of the Imprints social responsibility initiative within the framework of promoting the Sultanate’s sustainable tourism industry. Bank Muscat is closely involved in the country’s tourism development projects, complementing the government endeavours to promote Oman as a unique destination and boost the national economy.

Sheikh Majed thanked the Ministry of Tourism and Bank Muscat for facilitating the unique opportunity to experience the wonderful Omani hospitality and discover the country’s unique attractions, rich heritage and culture. The initiative is expected to yield rich dividend in promoting Oman as a unique tourist destination in the region.