6 February 2017 – Following on the huge response to the ‘Discover Oman' visit of
Sheikh Majed Al Sabah, renowned social media celebrity, the second leg of the
joint initiative by the Ministry of Tourism and Bank Muscat to promote Oman as a
distinct tourist destination has concluded on a successful note.
programme aimed at unleashing the potential of social media in showcasing the
country's diverse tourist attractions, hosted Sheikh Majed Al Sabah on a
week-long stay, during which he visited many Omani landmarks and highlighted the
unique Omani attractions, traditions and values as well as the country’s
remarkable social and economic developments on social media channels. The
initiative received very good response from the local and regional social media
the culmination of the visit, Bank Muscat hosted a grand farewell reception in
honour of Sheikh Majed at the head office, attended by senior Management Team of
the bank, Ministry of Tourism officials, social media enthusiasts and bloggers.
In his characteristic vibrant style, Shaikh Majed exchanged courtesies with the
audience to whip up an air of friendship and bonhomie.
Majed expressed deep appreciation for Oman’s unique appeal as a tourist
destination with authentic Arab heritage and culture. Oman is a magical treasure
to be discovered, he said adding that his fascination for the country grows with
Majed has a penchant for discovering out-of-the-ordinary people and places on
the trail of adventure and excitement. Sheikh Majed’s spectacular portrayal of
Oman has evoked tremendous response among social media followers.
avid traveller, Sheikh Majed has millions of followers on his social media
channels, especially Snapchat, Twitter and Instagram. During travels, Sheikh
Majed engages in open communication with people through social media posts to
highlight unique Arab traditions and values as well as remarkable social and
economic developments across the world.
Muscat’s association with the Ministry of Tourism to organise the visit of
Sheikh Majed comes as part of the Imprints social responsibility initiative
within the framework of promoting the Sultanate’s sustainable tourism industry.
Bank Muscat is closely involved in the country’s tourism development projects,
complementing the government endeavours to promote Oman as a unique destination
and boost the national economy.
Majed thanked the Ministry of Tourism and Bank Muscat for facilitating the
unique opportunity to experience the wonderful Omani hospitality and discover
the country’s unique attractions, rich heritage and culture. The initiative is
expected to yield rich dividend in promoting Oman as a unique tourist
destination in the region.