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Tadhamun initiative by Bank Muscat reaches out to needy segments

MUSCAT,16 July  2014 – Bank Muscat, the flagship financial services provider in the Sultanate, has extended support to needy homes across the Sultanate as part of its Tadhamun social initiative. The Tadhamun initiative, which over the years has benefitted numerous citizens from social welfare families, is the anchor Ramadhan programme in which the bank will distribute household goods and appliances to low-income beneficiaries across Oman.

The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of the needy. The objective of the Corporate Social Responsibility (CSR) initiative is to address the requirements of beneficiary homes which do not have basic home furniture. Through Tadhamun programme, the bank seeks to contribute to improving the living standards of limited income sections in society.

"The Tadhamun programme is aimed at benefitting social welfare families and promote social responsibility and support for sections of society which require attention and care. We are gratified that the initiative will benefit many needy citizens and ensuring a decent living for them as they reached now more than 120 Omani family across the Sultanate. Through Tadhamun programme, Bank Muscat seeks to contribute to improving the living standards of limited income sections in society and demonstrate its commitment to be the most exemplary corporate citizen in Oman", a bank official said.

Bank Muscat will extend support to needy homes across the Sultanate as part of the Tadhamun initiative. The bank will distribute household goods and appliances identified by the Ministry of Social Development.

Bank Muscat is a pioneer of CSR activities in the banking sector in Oman. Over the years the bank has implemented several initiatives benefiting various segments of society. The Tadhamun programme underscores the bank's commitment to complement the government's efforts in social responsibility and thereby strengthen the hands of needy sections in society.  Reflecting the corporate ethos, the bank seizes every available opportunity to channel resources for creating sustainable, positive changes in communities by investing in their welfare to equip them for a better life.