MUSCAT, 12 August 2015 – Bank Muscat, the flagship financial services provider in the Sultanate, has extended lead support to Dhofar camel milking competition, which started yesterday (Wednesday 12 August) with the participation of a large number of thoroughbred and crossbred camels. The popular event coinciding with Salalah Festival is a big attraction for residents, tourists and visitors.
The objective of the competition, which concludes on 23 August, is to encourage people to raise camel livestock, which contributes to sustainable development and economic growth by generating income from livestock produce such as milk and meat. The event which highlights camel as part of Arab natural wealth also seeks to raise awareness on preservation of pasture lands and prevention of desertification.
Yasir Salim Tabook, Regional Manager – Dhofar, said: “Bank Muscat is proud to support the Dhofar camel milking competition and complement the government efforts in boosting the livestock sector. The support to the event comes within the bank's strategy to promote and preserve the country's traditions, heritage and culture. The livestock wealth is of economic importance and the bank remains committed to supporting all segments of society, including the farming and herding community."
Tabook added: “Bank Muscat supports all important national events aimed at preserving the country's rich traditions, heritage and culture. We are happy that the competition will help familiarise people with the country's rich heritage and traditions."