MUSCAT, 9 July 2013 –The month-long social and cultural activities lined up by Bank Muscat to mark the Holy Month of Ramadhan begins today (Wednesday 10 July 2013) with the Tadhamun initiative targeted at beneficiaries from social welfare families across the Sultanate.
The bank's Tadhamun initiative, which over the years has benefitted numerous citizens from social welfare and low income families, will serve as the anchor Ramadhan programme in which the bank will distribute household goods and appliances to low-income beneficiaries across Oman, starting with Muscat Governorate. The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to spread the gift of a better life.
The objective of the Corporate Social Responsibility (CSR) initiative is to address the household requirements of low-income beneficiaries. The bank will distribute essential appliances, including air-conditioner, refrigerator, deep freezer, cooking range and television to beneficiaries identified by the Ministry of Social Development.
Bank Muscat is a pioneer of CSR activities in the banking sector in Oman. Over the years the bank has implemented several initiatives benefiting various segments of society. The Tadhamun programme underscores the bank's commitment to complement the government's efforts in social responsibility. Reflecting the corporate ethos, the bank seizes every available opportunity to channel resources for creating sustainable, positive changes in communities by investing in their welfare to equip them for a better life.