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Bank Muscat asalah priority banking centre opens in Sohar

MUSCAT, 28 April 2014 - Bank Muscat, the flagship financial services provider in the Sultanate, marked the expansion of asalah Priority Banking network with the inauguration of a new personalised banking centre at Sohar branch under the auspices of Shaikh Said bin Sultan al Shibli. The revamped asalah Priority Banking offers value added services and exclusive lifestyle privileges, complementing a world class banking experience.

Ali Said Ali, DGM – Priority Banking said: “Bank Muscat is proud to widen the asalah Priority Banking network with focus on Recognition, Rewards and Solutions which have set a benchmark for personal and relationship based banking in Oman. As the leading financial services provider, Bank Muscat is committed to reciprocating the trust and confidence reposed by asalah customers in the bank. The priority banking products and services are in step with smarter strategies aimed at providing a distinct banking experience."

The asalah priority banking seeks to take personal and relationship banking to a new level.  asalah customers are served by qualified Relationship Managers (RM) at exclusive asalah Priority Banking centres in select branches across the Sultanate. Leveraging its unmatched nation-wide branch presence, Bank Muscat seeks to offer asalah Priority Banking services across all regions through a network of asalah centres.

The asalah relationship platform draws its strength from proximity to customers, commitment to delivering outstanding service and dedication of Relationship Managers trained to deliver the right solutions. The bank has placed its Relationship Manager talent pool at the very heart of asalah strategy.

The asalah membership comes with Bank Muscat's commitment to delivering value. Personalised premium products and upgraded services come with preferential pricing, thereby multiplying the value of asalah membership and reducing the cost of transactions. 

Benefits include exclusive asalah Platinum debit card, unlimited and complementary international airport lounge access, exclusive asalah discount booklet covering premium outlets in Oman, the UAE and international travel destination along with a personal annual discount membership card, personal accident insurance, airport transfer in Muscat, preferential rates, competitive foreign exchange rates, fee waivers and discounts on a range of transactions like remittances, standing instructions, pay orders etc.

Bank Muscat is also offering Oman's first and exclusive premium Visa Signature credit card for asalah Priority Banking customers. Most importantly, asalah priority banking customers can participate in exclusive asalah prize draws on al Mazyona savings account, including the year-end prize of RO 500,000, besides the chance to win 10 all-expenses-paid packages of 2014 FIFA World Cup™ in Brazil.