MUSCAT, 24 February 2014 – Football enthusiasts in Oman have a unique opportunity to experience the thrills and excitement of the crowning glory of world football as Bank Muscat, in association with Visa, is offering 66 all-expenses-paid packages to witness the 2014 FIFA World Cup™ matches, including the finals, live in Brazil.
Bank Muscat has been granted an exclusive positioning among 20 global banks chosen as partners of 2014 FIFA World Cup™ in association with Visa.
Bank Muscat is the only financial institution in Oman to receive this unique privilege. The exclusive privilege has led to an array of exciting promotional activities in Oman linked to the 2014 FIFA World Cup™ in association with Visa.
Bank Muscat customers can win the all-expenses-paid 2014 FIFA World Cup™ packages through transactions linked to Visa cards, al Mazyona savings scheme, mobile banking and asalah Priority Banking.
The 2014 FIFA World Cup™ promotion by the bank, in association with Visa, started on 1 February and runs till 31 May, during which four draws will be held at the end of each month during the 4-month promotion period to select the 2014 FIFA World Cup™ package winners.
In all, 24 packages of 2014 FIFA World Cup™ are exclusively available for Bank Muscat Visa cardholders. Bank Muscat Visa debit cardholders earn a chance to participate in the draw with five transactions a month, while credit cardholders get a chance for each transaction worth RO 10. The all-expenses-paid 2014 FIFA World Cup™ packages include airline tickets, match ticket, 4-day and 3-night hotel accommodation and sight-seeing in Brazil courtesy of Visa.
The Bank Muscat cards included in the promotion are Visa Classic, Visa Gold, Visa Zeinah, co-branded Visa Oman Air and Visa Infinite. Both domestic and international usage of cards earn chances to participate in the draw. Online transactions using the cards also provide additional winning chances for customers. Higher the spend, higher the chances of winning the 2014 FIFA World Cup™ package.
Tariq Atiq, AGM – Cards & eBanking, said: “Bank Muscat is proud to facilitate an unforgettable 2014 FIFA World Cup™ experience in association with Visa for valued customers. We fully believe the passion for football, which runs in the blood of Omanis, could not have been rewarded better. This is indeed a very special opportunity for football enthusiasts in Oman and we believe they will fully enjoy the experience. We thank FIFA and Visa for their valuable efforts and contributions in facilitating this unique opportunity in Oman."
The 2014 FIFA World Cup™ marketing promotional campaign by the bank is built up on the powerful articulation of the theme - 'Bringing You the Colours of the World'. The campaign rationale is centred on Oman as a colourful nation with a high passion for football and the 2014 FIFA World Cup™ offering a unique opportunity for citizens and residents in Oman to express their passion for football through their support of the colours of the 32 playing nations.
Bank Muscat, in association with Visa, has lined up a series of campaigns and activities to build up and sustain the 2014 FIFA World Cup™ excitement in Oman. The exciting 4-month campaign to promote the 2014 FIFA World Cup™ will unfold in all popular public arenas, including malls and hypermarkets across Oman. The retail banking products of the bank will be featured to reflect the 2014 FIFA World Cup™ theme, thereby widening the bank's touch points to the FIFA World Cup™ excitement.
The 2014 FIFA World Cup™ branded merchandise and memorabilia, including keychains, football, pens, mascot and trophy will be given away during promotional activities in malls and hypermarkets.
The wide range of Bank Muscat cards, which spell convenience and security, is the preferred mode of payment in Oman. The bank's strategy is to motivate a change in consumer behaviour that makes 'payment by cards' both a habit and preference, thereby promoting electronic payment in the country in line with the government's e-governance initiative. To achieve this objective, the bank focuses on innovative technology and new products. Embedded with electronic chip, the cards ensure maximum protection and peace of mind to Bank Muscat customers.