MUSCAT, 15 June 2016 - Bank Muscat, the flagship financial services provider in the Sultanate, as part of its corporate social responsibility (CSR) initiatives coinciding with the Holy Month of Ramadhan, unveiled 'Zeinah Cares', a first-of-its-kind initiative in association with the Ministry of Social Development, to support charitable organisations in the Sultanate. Bringing together the bank's women customers, the 'Zeinah Cares' initiative blends banking convenience with charity and community service in a seamless fashion.
Bank Muscat and the Ministry of Social Development signed a memorandum of understand (MoU) to streamline the 'Zeinah Cares' donations to charitable organisations. Abdullah Tamman Al Mashani, DGM - Institutional Sales & Products Development, and Khalfan bin Hareb Al Jabri, Director-General of Planning and Research at the Ministry of Social Development, signed the MoU at the bank's head office.
Bank Muscat women customers holding a Zeinah savings account can sign up for 'Zeinah Cares wherein the Baizas available in their account balance at the end of the month will automatically get transferred and donated towards charity. The participation is voluntary and optional. The accumulated amount from all Zeinah customers will be transferred to Zeinah charity account and donated to charity organisations recommended by the Ministry of Social Development.
The unique 'Zeinah Cares' initiative was launched at the bank's annual Iftar gathering hosted for media and marketing representatives. The bank's top Management Team members led by Waleed Al Hashar, Deputy Chief Executive Officer, were present at the Ramadhan social gathering attended by chief editors, journalists, media and marketing representatives of leading print and electronic media houses. The occasion was an opportunity for the media and the bank's Management Team to interact with each other.
Khalfan bin Hareb Al Jabri commended Bank Muscat for launching unique charitable initiatives that contribute to social development across the Sultanate. “The Ministry of Social Development and Bank Muscat enjoy strong cooperation in the field of social responsibility and these programmes have yielded successful results, benefiting social welfare families. We wish the 'Zeinah Cares' charity initiative by Bank Muscat women customers all success," he added.
In his address, Abdullah Tamman Al Mashani thanked the media for the strong support extended to the bank to positively reflect its performance and achievements. The Ramadhan social gathering marks yet another affirmation of the close relations between the bank and the media houses in Oman, which are key partners in the progress of Oman, he added.
Women customers opening a new Zeinah account can fill the 'Zeinah Cares' form to support the charity initiative. Existing Zeinah customers can also join the initiative by filling the 'Zeinah Cares' form available at all branches.
Oman is witnessing the increasing role of women in workplace and education. As women manage their financial responsibility, the need for new and specific banking products and services has emerged. Zeinah women's account addresses this need, offering a personal and comfortable banking environment for women.
The Zeinah suite of products and services is based on the premise that women prefer to use special banking services that preserve their privacy. Catering to the unique needs, Zeinah offers privacy and a relaxed atmosphere for women at Bank Muscat branches. The specially designed Zeinah suite of products include exclusive debit and credit cards, auto finance and a unique health and beauty finance scheme.
Aimed at providing a distinct banking experience, Bank Muscat offers exclusive rewards for women in al Mazyona Savings Scheme. Targeted at Zeinah customers maintaining a minimum balance of RO 100, al Mazyona offers two weekly prizes of RO 1000 each, in addition to an exclusive Zeinah draw coinciding with the Omani Women's Day offering a total of RO 100,000 to be shared by 10 winners.