MUSCAT, 11 June 2016 – Bank Muscat, the flagship financial services provider in the Sultanate, flagged off its Tadhamun corporate social responsibility (CSR) initiative coinciding with the Holy Month of Ramadhan to support beneficiary homes across the Sultanate. Reiterating the bank's dynamic 'Let's Do More' vision and values of accountability and partnership, AbdulRazak Ali Issa, Chief Executive, flagged off the Tadhamun convoy of vehicles carrying the bank's employees and volunteers to distribute basic electronic home appliances to beneficiary families identified by the Ministry of Social Development. The distributions will be carried out through the holy month along with Eidiyah provided to the beneficiary families as a gift from the bank's employees.
Bank Muscat has lined up a series of programmes under the banner of 'Ramadhan Al Kheir' to benefit different segments of society during the Holy Month of Ramadhan. In the first leg of Tadhamun programme, basic electronic home appliances and Eid gift were distributed to beneficiary homes in the wilayats of Barka, Musannah, Suwaiq and Rostaq of South Batinah governorate, providing them with an opportunity for a better quality of life. The objective of the CSR initiative is to address the requirements of beneficiary homes which do not have basic home appliances.
AbdulRazak Ali Issa said: “The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries. Through Tadhamun programme, the bank seeks to reiterate its dynamic vision, striving to reach out to different segments and 'doing more' for society as a whole. Committed to sustainable development, the bank utilises every opportunity to reiterate partnership in building the nation by creating opportunities for individuals and communities to grow and prosper. The bank works closely with local communities with the aim of improving living standards in a manner that complements the national economy."
Bank Muscat is a pioneer of CSR activities in the banking sector in Oman. Over the years the bank has implemented several initiatives benefiting various segments of society. The Tadhamun programme underscores the bank's commitment to complement the government's efforts in social responsibility and thereby strengthen the hands of low-income segments across Oman. Reflecting the corporate ethos, the bank seizes every available opportunity to channel resources for creating sustainable, positive changes in communities by investing in their welfare to equip them for a better life.