MUSCAT, 8 January 2017 – Bank Muscat, the flagship financial services provider in the Sultanate, in step with its 'Let's Do More' vision and commitment to partnership in events of national importance, extended support to the annual traditional camel festival held in the wilayat of Ibri from 31 December to 7 January.
The popular event aimed at promoting the Arabian heritage linked to camel wealth was a big attraction for camel enthusiasts from Oman and the GCC region. His Excellency Shaikh Saad bin Mohammed Al Mardouf Alsaadi, Minister of Sports Affairs, was the guest of honour at the concluding ceremony of the festival in which owners of the winning camels were honoured.
Established on the directive of His Majesty Sultan Qaboos bin Said, camel festivals held across the Sultanate reflect His Majesty's focus on the preservation of Omani heritage and care for the country's camel wealth.
The event attracted strong participation of thoroughbred camels from across the Sultanate and the GCC region. Camels are an important element of the desert life in Oman, representing a deeply appreciated and highly valued tradition. Omani thoroughbred are reckoned among the finest camels in the region.
Aimed at encouraging people to raise camel livestock, which contributes to sustainable development and economic growth, the bank's support to the event complements the government efforts in boosting the camel livestock sector. The support comes within the bank's strategy to promote and preserve the country's traditions, heritage and culture. The livestock wealth is of economic importance and the bank remains committed to supporting all segments of society, including the farming and herding community. The festival was an opportunity for small and medium enterprises to promote various artefacts and trinkets linked to camel heritage.
Alongside the country's modernisation, traditional activities like camel festivals, which reflect the deep-rooted Omani heritage, are major tourist attractions, offering an opportunity for visitors to experience the country's vibrant heritage and culture.
Bank Muscat supports important national events aimed at preserving the country's rich traditions, heritage and culture. In appreciation of the support to the event, Bank Muscat was honoured at the concluding ceremony.