MUSCAT, 10 August 2016 – Bank Muscat, the flagship financial services provider in the Sultanate, in association with the Ministry of Tourism is hosting Sheikh Majed Al Sabah, renowned social media personality, on a unique 'Discover Oman' programme. During the week-long stay, Sheikh Majed will explore Oman to discover the country's well-kept secrets covering natural attractions, vibrant heritage and culture.
Sheikh Majed has over six million followers on social media such as Snapchat, Twitter and Instagram. He travels widely and engages in open communication with people through social media posts to highlight unique Arab traditions and values as well as remarkable social and economic developments across the world.
The bank hosted a grand reception in honour of Sheikh Majed at the head office, attended by dignitaries led by H.E Maitha al Mahrouqi, Under-Secretary at the Ministry of Tourism, senior Management Team of the bank, social media enthusiasts and bloggers.
The event evocatively showcased the country's rick folklore music, traditional crafts and costumes, offering the opportunity for Sheikh Majed to interact with veteran craftsmen pursuing some of the country's popular traditional crafts. Popular fashion designers engaged in designing traditional costumes for men and women also presented their latest offerings at the event. In his characteristic vibrant style, Shaikh Majed utilised the opportunity to whip up an air of friendship and bonhomie.
Commenting on the visit of Sheikh Majed, H.E Maitha al Mahrouqi said: "Such initiatives open up new avenues to attract the world to the Sultanate to experience the distinct tourist attractions and vibrant heritage and culture. We are delighted to partner with Bank Muscat and Sheikh Majid Al Sabah to showcase Oman, which undoubtedly will give the tourism promotion programme added value on social media. We are confident that this initiative will yield rich dividend and be successful in promoting the Sultanate as a unique tourist destination."
AbdulRazak Ali Issa, Chief Executive, said: “Bank Muscat in association with the Ministry of Tourism is delighted to organise the visit of Sheikh Majed within the framework of promoting the Sultanate's sustainable tourism industry. Bank Muscat is closely involved in the country's tourism development projects, complementing the government endeavours to promote Oman as a unique destination and boost the national economy."
AbdulRazak Ali Issa added: “Social media plays a significant role to strengthen relations between people across the world, facilitating exchange of information on important developments. Bank Muscat pursues an active social media policy to engage with the largest banking family in Oman. We believe social media has a unifying role in the country and we take this opportunity to welcome and thank Sheikh Majed for accepting the invitation to visit Oman. We wish him a rewarding experience in the Sultanate."
Rated among the most influential personalities in social media, including Snapchat, Instagram and Twitter, Sheikh Majed engages with his followers in a fun-loving way. With his charming and witty personality, Sheikh Majed has changed the perception of using Snapchat. His “snaps" are fun and informative and his views as a world explorer help followers gain knowledge from different cultures around the world. The followers of Sheikh Majed on Snapchat exceed six million people. Due to his active participation on Snapchat, he was selected as one of the 50 most effective personalities worldwide.
Sheikh Majed belongs to the Kuwaiti Royal Family and is a businessman. He owns one of the most successful fashion businesses called “Villa Moda", and the well-known TFK brand of perfumes, which led to his collaboration with Tom Ford to create the famous “Arabian Wood Oud".
Sheikh Majed thanked Bank Muscat for facilitating the unique opportunity to experience the wonderful Omani hospitality and discover the country's unique attractions, rich heritage and culture.
Sheikh Majed's itinerary in Oman include the newly opened museum, Majlis Jinn cave, and perfume maker in Saham.