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Bank Muscat redefines customer-centric Premier banking service

MUSCAT,  13June 2017 – Bank Muscat, the flagship financial services provider in the Sultanate, has redefined benchmark Premier banking service, reflecting the customer-centric vision of the bank. Bank Muscat Premier banking pays much attention to customer service excellence with world class products and services. The bank focuses on providing customers across Oman with exclusive banking facilities and services that meet their personalised needs, aspirations and goals. With global financial expertise, the bank has adopted smarter strategies to stay ahead in business and provide a distinct experience for Premier banking clients.

Abdulnasir Al Raisi, DGM – Premier Banking, said: “Bank Muscat is proud to offer Premier banking service which reflects the strategy into the future banking in Oman. Marking a long-standing and strong relationship with clients, the innovative Premier banking service reflects the bank's focus to remain the nation's bank of first choice."

Al Raisi added: “The bank has elevated Premier banking service to unparalleled heights to benefit all Premier customers - Private, asalah Priority and al Jawhar Privilege banking. Committed to further enhancing banking services to the Premier segment, the bank's strategy focuses on customer service and benefits with dedicated Relationship Managers, exclusive centres and online services.  The differentiated and specialised banking experience distinguishes Premier banking clients from competitors." 

Bank Muscat Private banking provides comprehensive bespoke solutions to preserve, secure and grow wealth of premier customers. With experience and expertise, Private banking provides an exceptional breadth and depth of wealth management solutions, including investment, wealth structuring, advisory and banking across multiple jurisdictions around the globe and diverse asset classes. Dedicated Relationship Managers are assigned to Private banking clients and the exclusive facilities include a service branch at the Bank Muscat head office.

The wealth structuring solutions offered by Private banking includes estate planning and  trust services. The investment management solutions include structured products employing personalised strategies using a diverse set of asset classes, including funds, shares, interest rates, forex, commodities and real estate. The alternate investments include a comprehensive choice of products ranging from hedge funds, real estate investments and private equity.

For discretionary portfolio management services, wealth advisors work with clients to define a wealth management model that respects individual risk profile while a dedicated portfolio manager delivers a tailor-made solution for regional and global markets.

asalah Priority banking provides a differentiated and specialised banking experience characterised by a profound understanding of clients' preferences. Forming a strong franchise that distinguishes it from competitors, asalah Priority banking meets the requirements of the rapidly growing customer segment with focus on Recognition, Rewards and Solutions which have set a benchmark for personal and relationship based banking in Oman. asalah customers are served by qualified Relationship Managers (RM) at exclusive asalah Priority Banking centres in select branches across the Sultanate. Fast-track services are available in branches that do not have asalah centers. Leveraging its unmatched nation-wide branch presence, Bank Muscat offers asalah Priority Banking services across all regions through the network of 27 asalah centres.

asalah clients are entitled to multi-trip medical travel insurance for cardholder and direct family members. A dedicated microsite facilitates booking for appointment, applying for products and registering feedback and complaints.

The asalah relationship platform draws its strength from proximity to customers, commitment to delivering outstanding service and dedication of Relationship Managers trained to deliver the right solutions. The bank has placed its Relationship Manager talent pool at the very heart of asalah strategy.

The asalah membership comes with Bank Muscat's commitment to delivering value. Personalised premium products and upgraded services come with preferential pricing, thereby multiplying the value of asalah membership and reducing the cost of transactions. 

Benefits include exclusive asalah Platinum debit card, unlimited and complementary international airport lounge access, personal accident insurance, airport transfer in Muscat, preferential rates, competitive foreign exchange rates, fee waivers and discounts on a range of transactions like remittances, standing instructions, pay orders etc. The bank offers Oman's first and exclusive premium Visa Signature credit card for asalah customers. The lifestyle benefits include the 'Buy 1 Get 1 Free' offers on Entertainer App available in Oman and international destinations.

In the vibrant world of privilege banking, the distinctive identity says it all as al Jawhar Privilege banking serves the bank's core customer segment. Designed around the unique lifestyle and banking requirements of the largest customer segment, al Jawhar is the first-of-its-kind privilege banking service in Oman.

al Jawhar value proposition is based on three pillars of commitment to customers - Recognition, Convenience and Experience - that form the imprint of premium products and services.

The value proposition of recognition places al Jawhar customers in a league of their own. They are entitled to fast-track services in branches as well as higher ATM withdrawal limit of RO 800 in Oman and RO 250 for foreign transactions outside GCC.

Notably, al Jawhar Platinum debit card is the key to a world of exclusive services. Adding value, al Jawhar credit card benefits include airport lounge access across the world and free travel insurance.

The bank has launched the first dedicated social media account in the banking sector in Oman for customer service. Aimed at enhancing customer service via social media, the Twitter account is dedicated to responding to customers inquiries and receiving feedback. The interactive customer care Twitter account @bankmuscatcare reflects the latest trends in banking and facilitates real time communication with customers.

Bank Muscat has lined up exclusive high value al Mazyona monthly, quarterly and year-end prizes for the Premier banking segment. The exclusive prizes earmarked for asalah customers include four monthly prizes of RO 30,000 each, five quarterly prizes of RO 100,000 each and four year-end prizes of RO 250,000 each. al Mazyona prizes reserved for al Jawhar Privilege Banking customers include four monthly prizes of RO 20,000 each and four quarterly prizes of RO 50,000 each. Premier banking customers can participate in all al Mazyona prize draws offering a total prize money of RO 10 million.