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Bank Muscat launches revamped asalah Priority Banking services

MUSCAT, 12 February 2013 – Bank Muscat, the flagship financial services provider in the Sultanate, has announced the revamp of its personalised banking platform for high-end customers with the introduction of asalah Priority Banking across the Sultanate. The new identity and revamp strongly aligns asalah's distinct value proposition with the needs of high-end customers and provides a differentiated and specialized banking experience.
The asalah priority banking value proposition is based on three pillars of commitments to customers - Recognition, Reward and Solutions, that will progressively drive the premium products and services.
asalah seeks to take personal and relationship banking to a new level.  asalah customers will be served by qualified Relationship Managers (RM) who are be based at exclusive asalah Priority Banking centres in select branches across the Sultanate. Leveraging its unmatched nation-wide branch presence, Bank Muscat seeks to progressively offer asalah Priority Banking services across regions through a network of asalah centres.
Said Al Badai, DGM - Branches, said: “The revamped asalah Priority Banking services with focus on Recognition, Rewards and Solutions will set a benchmark for personal and relationship based banking in Oman. As the leading financial services provider, Bank Muscat is committed to reciprocating the trust and confidence reposed by asalah customers in the bank. The revamped products and services are in step with smarter strategies aimed at providing a distinct banking experience. With the widest reach in serving customers through a network of 136 branches in the Sultanate, Bank Muscat ensures banking convenience that our customers deserve. With a revamped customer response model, excellence in service will be the hallmark of asalah experience."
Al Badai added: “During the current year, the bank would expand asalah Priority Banking network to 27 centres located at major cities throughout the Sultanate where customers can receive value-added services. asalah would also introduce new products this year, driven by the growing sophistication of customers. Sustained economic growth in the country is resulting in rising affluence which is expected to drive the demand for banking services mainly in the area of deposits, transaction services, bancassurance and investments."
The asalah relationship platform draws its strength from proximity to customers, commitment to delivering outstanding service and dedication of Relationship Managers trained to deliver the right solutions. The bank has placed its Relationship Manager talent pool at the very heart of asalah strategy. Going forward, the bank plans to make substantial investment in training and development of its human resources in this segment to create an Omani talent pool of wealth advisors well equipped to manage their clients' financial requirements. Relationship Managers will be the single point of contact for all banking requirements to ensure priority transactions processing and guaranteed resolutions within the given timeframe.
asalah customers will have preferred status across various banking channels. The bank recently established a dedicated call centre for asalah customers that can be reached 24X7 on 24779999. Forthcoming enhancements include dedicated teller queues at select branches to facilitate easy cash transactions in case the customer's requirements exceed the enhanced daily withdrawal limit of RO 1000 on their asalah Platinum debit cards.
asalah  Rewards

asalah is committed to providing exclusive lifestyle privileges to customers to complement a world class banking experience. Unveiling a slew of premium privileges, Said Al Badai stated, “asalah membership comes with Bank Muscat's commitment to delivering value. Personalised premium products and upgraded services come with preferential pricing, thereby multiplying the value of asalah membership and, of course, reducing the cost of transactions."  
Benefits include  new exclusive asalah Platinum debit card, unlimited and complementary international airport lounge access, exclusive asalah discount booklet covering premium outlets in Oman, the UAE and international travel destination along with a personal annual discount membership card, personal accident insurance, airport transfer in Muscat, preferential rates, competitive foreign exchange rates, fee waivers and discounts on a range of transactions like remittances, standing instructions, pay orders etc.
Most importantly, asalah priority banking customers can participate in exclusive asalah prize draws on al Mazyona savings account. The exclusive prize draws for asalah customers include monthly draw of RO 10,000 for 3 winners, quarterly draw of RO 50,000, end of year draw of RO 100,000 and end of year grand draw of RO 500,000. The exclusive asalah prize draws will be in addition to their participation in al Mazyona scheme which offers a total prize money of RO 7 million for 2013.
asalah customers receive an exclusive welcome kit along with asalah Platinum debit card that acts as asalah identity card and carries the unmatched benefit of complimentary and unlimited access to international airport lounges across the globe. Furthermore, for a limited inaugural period, asalah debit cardholders can take a companion along with them to airport lounges.
In keeping with the flagship position of Bank Muscat, asalah Priority Banking is all set to script benchmark standards in personal and relationship banking.