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Bank Muscat doorstep banking strategy evokes good response

MUSCAT, 21 October 2013 – Bank Muscat, the flagship financial institution in the Sultanate, has evoked good response to its doorstep banking strategy launched a year ago to proactively reach out to customers at all levels, including individuals, institutional and government clients. Aimed at meeting the varied requirements of customers at their own levels, the bank's sales department had assumed the new identity of Sa'ed, which in Arabic means 'to help''.

 Abdullah Tamman Al Mashani, AGM – Direct and Institutional Sales, said: “Sa'ed proactively reaches out to customers and meets their banking requirements through the wide range of Bank Muscat products and services.. Sa'ed can also be contacted through the bank's 24x7 Call Centre. We understand customer needs and are available to offer suitable solutions whether it be savings or current accounts, credit cards, personal loans, Sayyarati auto loan or baituna housing loan, thereby serving as a helping hand for existing or prospective customers."

 The Direct & Institutional Sales department promotes all Bank Muscat products and services outside the branch network. Sa'ed team comprises well-trained and qualified staff committed to providing doorstep service to customers. In line with the bank's 'Let's Do More' vision, Sa'ed team members proactively reach customers to help them with their banking requirements. Building strong relations with corporates and government entities, Sa'ed offers special banking service benefiting their employees.

 Al Mashani said: “Sa'ed is committed to the vision of creating a 'fresh and real' approach to business. Promoting the best-in-class Bank Muscat products and services, Sa'ed is focused on setting new marketing standards with unique strategies to confront challenges. How customers perceive value is a key element in promoting the wide range of Bank Muscat products and services. Anticipating and actively responding to this changing value driver enables Sa'ed to excel in service."

 With the largest network of 138 branches, Bank Muscat is in a strong position to cater to the banking requirements of customers in all parts of Oman. As the leading bank with a fast-growing network, Bank Muscat aims to deliver reliable, dynamic and innovative banking services to the largest banking family in Oman. The bank draws on its expertise to provide customers with the best banking products and services.

 Over the last 31 years, Bank Muscat has taken banking services to a new level and remains committed to making banking convenient and centered around customer needs. In step with constantly changing customer needs, Bank Muscat provides suitable solutions, building stronger relationship with customers.