MUSCAT, 12 March 2016 – Bank Muscat, the flagship financial services provider in the Sultanate, as part of its commitment to road safety in the Sultanate has launched a campaign in association with the Royal Oman Police to mark the GCC Traffic Week beginning today (Sunday 13 March). Aimed at inculcating responsible driving behavior by motorists, this year's GCC Traffic Week message is 'Your Decision Determines Your Fate'.
The bank has lined up a series of activities covering various communication channels such as SMS, cinema, radio and social media to raise awareness on safe driving. The highlight of the campaign is a four-part video clip titled 'Value Life, Drive Safely' which powerfully communicates four aspects responsible for majority of road accidents - speeding, fatigue, driving distractions such as texting on mobile phones and negligence of wearing seat belt. The video clips focusing on the major causes of road accidents and the tragic consequences of negligent driving are being screened in popular cinemas and posted on the bank's social media channels during the GCC Traffic Week, building up the campaign aimed at creating a safe driving environment in Oman. The campaign messages are also highlighted on radio, newspapers and magazines.
The 'Value Life, Drive Safely' campaign is a natural progression of the health and safety measures adopted by the bank. The bank considers human capital as the most valued asset and any loss or disruptions caused by accidents lead to major setbacks for the affected persons. As ambassadors for health and safety in the banking community in Oman, Bank Muscat remains committed to proactive measures to maintain a safe environment for all on Oman roads.
Bank Muscat, as part of HSE initiatives, is the first to create a safety management system in the banking sector in Oman. In line with the Royal directive of His Majesty Sultan Qaboos bin Said to enhance road safety and reduce traffic accidents, the bank has launched various initiatives to spread traffic safety awareness among employees and other stakeholders.
The bank vehicles are monitored under the in-vehicle monitoring system (IVMS) aimed at ensuring safety and avoiding accidents, thereby contributing to efficient use of fuel and corresponding reduction in carbon footprint. Defensive driving training programmes are also arranged for employees to motivate them to follow safe driving practices.
Bank Muscat remains committed to road safety in partnership with the government and the ROP, aimed at educating people, especially employees, to make safer choices when using the roads.