MUSCAT, 11 March 2012 – Offering a lifetime chance to experience the electrifying live action of the 2012 UEFA Champions League, BankMuscat in association with MasterCard has launched a campaign offering an opportunity to existing and new cardholders to win three packages to witness the semi-finals of the popular European clubs football championship.
The ‘Fly to the UEFA Champions League’ campaign is part of efforts to provide value added services for BankMuscat cardholders. The campaign entitles BankMuscat MasterCard credit cardholders to pay with their cards in Oman or abroad and earn chances to enter a draw to win three packages offered to witness the UEFA Champions League matches.
The mechanism for the draw is that for every BankMuscat MasterCard transaction worth RO 5, customers have a chance to win the UEFA package. Each transaction is equal to one chance, thus the more the card is used, the better the chances to win. The promotion is valid till 15 March 2012.
The all-expense paid package to UEFA Champions League includes return economy class air tickets, hotel accommodation and tickets to watch the games. BankMuscat’s existing and new MasterCard credit cardholders can participate in the draw.
Tariq Atiq, AGM – Cards & e-Banking, said: “Oman is a sporting nation. Hence, the opportunity offered to BankMuscat customers to witness the European football event endorses the national enthusiasm and fervour for sporting excellence. BankMuscat is committed to supporting varied sporting activities. The policy stems from the Bank’s firm belief that citizens need to experience wholesome development.”
Tariq Atiq added: “BankMuscat is delighted to choose the 2012 UEFA Champions League to reward and attract existing and new cardholders. Creating awareness on the wide range of BankMuscat card products and services, the campaign is expected to motivate a change in consumer behaviour that makes ‘payment by cards’ both a habit and a preference.”
Tariq Atiq said: “The BankMuscat MasterCard campaign is promoted in all branches offering winning chances to customers across the Sultanate. The Bank’s partnership with MasterCard is yet another example of its commitment to delivering memorable experiences that reward loyal customers. The campaign is an attempt to encourage and promote the e-Payment culture in Oman, thereby lending a strong support to the government’s e-Governance initiative. The campaign encourages customers to pay by cards, underscoring the fact that payment by cards is both convenient and secure.”