MUSCAT, 22 May 2012 – BankMuscat, the flagship financial services provider in the Sultanate, signed an agreement with National Hospitality Institute (NHI) to train 40 Omani youth in IATA airline ticketing, travel and tourism fields. The IATA/UFTAA programme will benefit Omani youth from low-income families as part of the Bank’s commitment to provide appropriate training and jobs to enhance their living standards. Ali Amin Moosa, AGM – Operations, and Robert MacLean, Principal of NHI, signed the training agreement.
The initiative comes under ‘Jesr Al Mustaqbal’ (Bridge to Future) integrated CSR programme launched by BankMuscat to provide scholarships and training for Omani youth from low-income families in line with the directives of His Majesty Sultan Qaboos bin Said to enable Omani youth to be equipped with employable skills to take up their rightful positions in society. The Bank has allocated 20 per cent of its CSR budget for ‘Jesr Al Mustaqbal’ programme.
Manasik Al Moosawi from CSR Department, said: “Jesr al Mustaqbal scholarship programme is aimed at helping young Omanis to receive proper education and vocational training that will enable them to develop employable skills and improve their living standards, social and economic status. This will also encourage them to positively participate in the service of society and development of the country.”
The IATA/UFTAA programme leads to an internationally recognised diploma for people looking for a career in travel. The course imparts a broad understanding of travel agency and airline operations.
Areas covered by the course include the business environment of the travel tourism industry, land transport, water transport, hotels, tour packages, air transport, global distribution systems training (Sabre/Galileo/Amadeus/Abacus) etc.
Robert MacLean, Principal of NHI, said: “We are delighted to partner with BankMuscat to provide training and employment opportunities to Omani youth under the Bank’s CSR initiative. The education of youth is the heart of sustainable Omanisation. Consequently, NHI’s education programmes focus on internationally recognised accreditation such as the IATA/UFTAA Foundation Diploma. Our main goal is for Omanis to attain essential life skills by strengthening community involvement in education and fostering learning through sponsorship with esteemed organisations like BankMuscat.”
‘Jesr al Mustaqbal’ (Bridge to future) youth scholarship programme is aimed at offering study and vocational training sponsorships for young Omanis - both male and female from low-income and limited income families who have not been able to complete their education for various reasons.
The scholarship programme reaches out to Omani youth at two levels. In the first category, secondary school graduates from underprivileged families will be sponsored to pursue undergraduate diplomas at selected colleges and universities. The study programmes are limited to diploma in Banking, Accounting, Finance or Information Technology, the duration of which will not exceed three and a half years.
In the second category, unemployed youth from low-income families who have not completed high school will be sponsored for vocational training. For eligibility, the family of students should be recipients of social welfare and/or from the low income category as defined by the Ministry of Social Development.
Manasik added: “BankMuscat is committed to its corporate social responsibility and thereby contribute towards sustainable development by working closely with local communities with the aim of improving living standards in a manner that serves the national economy and development process at the same time. The scholarship programme will help students from weaker sections of society to acquire employable skills, guaranteeing economic independence to them.”
BankMuscat is the first Omani bank to establish a full-fledged CSR department. Considered among core values, the CSR policy stems from the Bank’s strong belief in the importance of social responsibility. It reflects the Bank’s concern and care for various segments of society. The Bank is of the view that its social responsibility is not merely participation in charitable works and organisation of voluntary campaigns, but responsibility towards all-round development of society.
BankMuscat focuses on all types of projects that fall within the framework of social responsibility and their importance and overall benefit both to society and individuals. The prime consideration includes the benefit reaching the largest number of individuals; the youth and job-seekers and provision of opportunities for the development of skills/human capital. Efforts are also targeted at individuals with special needs to enhance their capabilities with the aim of integrating them into mainstream society.