MUSCAT, 20 January 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, has extended lead support to Muscat Festival, the Sultanate's annual tourism and cultural celebration to be held from 23 January to 22 February.
Bank Muscat presence will prominently adorn the main festival venues in Al Amerat Park and Naseem Garden, providing the required assistance for visitors. During the 31-day festival, the Bank Muscat services, including ATMs, will be available beyond the normal office hours, serving as a boon to the large crowds visiting the festival every day. On average, over 2 million visitors, including foreign tourists, visit Muscat Festival every year.
Abdullah Al Rahbi, Head – Events and Sponsorship, said: “Over the years, Bank Muscat has extended lead support to Muscat Festival and remains committed to ensuring the success of the most celebrated annual tourism and cultural event in Oman. Bank Muscat aims to fulfill its commitment to national initiatives, uniting citizens and residents in sharing the good times and discovering the joy of being connected. The Muscat Festival partnership is an earnest attempt by the bank to propagate the core family values held dear by Omanis."
Bank Muscat's presence in the event highlights its role in facilitating the exchange of traditions and culture between nations. The bank attaches importance to extending support to preservation of Oman's rich heritage and culture, thereby encouraging people to maintain a strong link to the country's glorious legacy. The ethos of national events like Muscat Festival runs in parallel to the stated objective of Bank Muscat in serving the nation as the banking partner of choice. While Muscat Festival showcases varied expressions of Omani heritage and culture, Bank Muscat aims to utilise the occasion to help people understand, appreciate and preserve Oman's rich legacy.
Muscat Festival serves as a window to Oman's heritage and culture, offering numerous avenues for fun and entertainment for children and families. The participation of Bank Muscat complements in making the festival a memorable experience.