MUSCAT, 28 August 2013 – Bank Muscat, the flagship financial institution in the Sultanate, has extended lead support to Dhofar camel milking competition being held as part of Salalah Tourism Festival. Thoroughbred and crossbred Arabian camels are participating in the popular competition which concludes on 31 August.
The event highlights camel livestock as part of the Arab natural wealth and encourages people to transform the livestock sector to benefit society. The competition is also aimed at raising awareness and educating camel owners on aspects linked to preservation of pasture lands and prevention of desertification.
Yasir Salim Tabook, Regional Manager – Dhofar, said: “Bank Muscat is proud to support the Dhofar camel milking competition and complement the government efforts in boosting the livestock sector. The support to the event comes within the bank's strategy to promote and preserve the country's traditions, heritage and culture. The livestock wealth is of economic importance and effective methods are required to boost camel productivity. "
Tabook added: “Bank Muscat supports all major initiatives aimed at preserving the country's rich traditions, heritage and culture. We are happy that the competition is helping to familiarise people on the country's rich heritage and traditions. As the nation's leading financial institution, Bank Muscat seeks to utilise all opportunities in reaching out to people. Salalah Tourism Festival perfectly fits the corporate ethos of Bank Muscat in serving the largest banking family in Oman as well as visitors from around the world. While Salalah offers a rewarding experience to enjoy nature's bounty, Bank Muscat complements this experience by facilitating banking convenience to all."
Bank Muscat stalls adorn the festival venues where the bank personnel are on hand to familiarise visitors on various special promotions and campaigns linked to services and products offered by the bank. Bank Muscat ATMs and CDMs offer superior levels of banking convenience and connectivity to the festival visitors and tourists.