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Majlis Meethaq highlights journey of Amouage as global perfume brand

MUSCAT, 30 September 2017 – Meethaq, the pioneer of Islamic banking in Oman from Bank Muscat, hosted, David Crickmore, CEO of Amouage, in the 12th Majlis Meethaq evening. The session focused on the topic ‘Transforming a local brand to international’ highlighting the journey of iconic Omani perfume Amouage.

The unique social forum is aimed at facilitating interaction with prominent personalities on inspirational aspects of their life and career as well as views and perspective on the economy and important social and cultural issues. The gathering held at Bank Muscat head office was attended by dignitaries and a large turnout of corporate officials.

Majlis Meethaq is a unique social forum in which a well- known economic, social, religious or cultural persona having influence on Omani society from the Sultanate or abroad is hosted. The forum is aimed at facilitating interaction with prominent personalities and benefit from inspirational aspects of their life and career as well as views and perspective on the economy and important social and cultural issues.

The Majlis Meethaq forum is aimed at presenting successful role models and highlighting their achievements to motivate and inspire citizens, especially youth, to attain success in life. David Crickmore highlighted the opportunities and challenges faced by Amouage in establishing itself as a leading global perfume brand.

Sulaiman Al Harthy, Deputy Chief Executive Officer – Islamic Banking, said: “Meethaq is proud to host the Majlis forum and highlight a great Omani brand against the backdrop of Oman’s strategic development initiatives as part of the economic diversification programme and emergence of Islamic financial services industry. We thank David Crickmore for addressing the session and enlightening the audience on opportunities and challenges he faced in making crucial decisions which led to the success of Amouage as a global brand. The Islamic finance industry is growing rapidly worldwide and we are happy the forum provided an ideal platform to showcase new possibilities and collaborations in Islamic banking and finance vis-à-vis the development and investment opportunities in Oman.”

Meethaq is the leading Islamic financial services provider in the Sultanate with many achievements contributing to the growth and development of the Sultanate’s economy. Meethaq extends support to all key economic sectors in the Sultanate. Meethaq is focused on developing as a benchmark Islamic financial institution in Oman and the region.

Within four years of operations, Meethaq has marked the milestone of RO 1 billion in assets. In a relatively short period of four years since its inception in 2013, Meethaq has succeeded in emerging as the leading Islamic banking services provider in Oman, owing to the trust and confidence reposed by the people of Oman. Presently, Meethaq accounts for over 33% market share in terms of assets and is the market leader in Islamic banking in Oman.

Meethaq maintains leadership position in the Islamic banking industry in Oman in terms of financing receivables, branch network, products and services, IT infrastructure and human resources. As part of its focus to expand operations across the Sultanate and offer world-class Islamic banking experience to customers, Meethaq has widened its state-of-the-art branch network to 17.

Meethaq has adopted the best practices in Islamic banking and finance worldwide to combine a robust model which protects customers and complements the Islamic banking industry. Every Meethaq product goes through the process of Shari’a compliance certification by the Shari’a Supervisory Board and is created in line with the guidelines of the Central Bank of Oman.