MUSCAT, 09 July 2019
Bank Muscat, the flagship financial services provider in the Sultanate, in line with its vision ‘To serve you better, everyday’ and commitment to partnership in promoting national unity, has extended support to Salalah Festival 2019, the Sultanate’s annual tourism and cultural extravaganza which is being held from 11 July to 22 August 2019.
Yasir Salim Tabook, Senior Regional Manager - Dhofar, Bank Muscat, said: “Salalah Festival celebrates the splendour of the monsoon and the cultural heritage of the Sultanate. It fits perfectly into the corporate ethos of Bank Muscat in serving the largest banking family in Oman as well as tourists from the GCC and around the world. As the nation’s flagship financial services provider, Bank Muscat seeks to utilise all opportunities in reaching out to people, offering them an enriching experience. While Salalah offers a rewarding experience to enjoy nature’s bounty, Bank Muscat complements this experience by facilitating banking convenience for all, both tourists as well as Omanis.”
Bank Muscat stalls will adorn the festival venues where the bank personnel will be available to familiarise visitors on promotional campaigns, services and products offered by the bank. Bank Muscat ATMs will provide banking convenience and connectivity to visitors and tourists. In particular, Bank Muscat ATMs will be available at the festival grounds for the convenience of all visitors. The bank also has a number of branches and ATMs all along the 1,000km road route from Muscat to Salalah, including the less densely populated areas between Adam and Thumrait. Bank Muscat will also be holding its special mid-year Al Mazyona draw during the Festival to add to the excitement during the event.
In all the previous editions of Salalah Festival too, Bank Muscat has been closely involved with the popular family event. “The partnership with Salalah Festival is an earnest attempt by Bank Muscat to propagate the core family values and close ties held dear by all Omanis. The bank is committed to making Salalah Festival a great success. As the main sponsor of the annual festival, Bank Muscat aims to unite citizens, residents and tourists in sharing the good times and discovering the joy of being connected. The bank seeks to serve as a focal point in the preservation of Oman’s rich heritage and culture, encouraging people to maintain a strong link to the glorious legacy, thereby reinforcing the Sultanate’s distinct cultural character. We strongly believe that the presence of Bank Muscat will complement in making this event a memorable experience,” Tabook added.
According to NCSI statistics, the overall number of visitors to Salalah during the tourist season in 2018, between June 21 and September 21, was over 826,000, a rise of 28.1 per cent over the number of visitors of the season in 2017. Every year, the southern city sees the maximum number of visitors during the Festival months of July and August.