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Bank Muscat Priority Banking opens new asalah centre in Rustaq

​MUSCAT, 21 March 2018

Bank Muscat, the flagship financial services provider in the Sultanate, in step with its new vision 'To serve you better, every day', marked the expansion of asalah Priority Banking network with the inauguration of a new personalised banking asalah centre in Al Wishal branch in the wilayat of Rustaq.  

H.E Sheikh Saif Bin Mohammed Al Ghaithi, Deputy Wali of Rustaq, was the guest of honour at the ceremony attended by dignitaries and Management Team members of the Bank.


H.E Sheikh Saif Bin Mohammed Al Ghaithi congratulated the Bank for opening the new asalah centre in the wilayat, thereby providing world class banking services to residents and visitors in the area.

Over 35 years, Bank Muscat has achieved steady and significant growth to emerge as the leading financial institution in Oman. The network of asalah centre presently stands at  31.  including a center at Mu'askar Al Murtafa branch, Ministry of Defence. The expanding asalah network highlights Bank Muscat's focus to remain the nation's bank of first choice in all parts of the country. With the widest reach in serving customers and the largest network in the Sultanate, Bank Muscat is committed to meeting customer expectations at all levels.


Bank Muscat Premier Banking service can be summed up in two words - Relationship Management and Personalisation. Aimed at elevating Premier Banking service to unparalleled heights, Bank Muscat provides personalized service catering to the complex financial needs of clients, reflecting the customer-centric vision of the bank.


Abdulnasir Al Raisi, DGM – Premier Banking, said: “Bank Muscat is proud to widen the network of asalah Priority Banking characterised by a profound understanding of clients' preferences. Leveraging its unmatched nation-wide presence, Bank Muscat offers asalah Priority Banking services across all regions through the largest network of asalah centres. Forming a strong franchise that distinguishes it from competitors, asalah Priority Banking meets the requirements of the rapidly growing customer segment with focus on Recognition, Rewards and Solutions which have set a benchmark for personal and relationship based banking in Oman."


asalah customers are served by qualified Relationship Managers (RM) at exclusive asalah Priority Banking centres in select branches across the Sultanate. The asalah relationship platform draws its strength from proximity to customers, commitment to delivering outstanding service and dedication of Relationship Managers trained to deliver the right solutions. The bank has placed its Relationship Manager talent pool at the very heart of asalah strategy. The asalah membership comes with Bank Muscat's commitment to delivering value.


Exclusive banking benefits include the largest number of dedicated Relationship Managers covering various regions in the Sultanate, largest number of Priority Banking centers, express processing of transactions and express service, dedicated 24*7 asalah call center (24779999), exclusive al Mazyona savings prizes, including RO 500,000 year-end prize. The exclusive asalah Signature credit card offers 1% cash back on all transactions.


Exclusive lifestyle benefits include airport lounge access to more than 750 lounges, global concierge service, chauffer service to and from Muscat international airport, asalah Entertainer App with more than 2800 “Buy 1 Get 1 Free" offers, rewards of indulgence containing merchant discounts across fine dining, entertainment, leisure, beauty and wellness.


The flagship al Mazyona savings scheme offering the biggest prize money of RO 10 million has earmarked a total of 267 prizes to reward high savings customers of asalah Priority Banking and al Jawhar Privilege Banking.


The corporate philosophy of Bank Muscat is underpinned by the rich Omani culture and traditions and the bank prides itself in its deep understanding of customer needs, offering financial guidance at all levels.