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BankMuscat’s ‘Jesr Al Mustaqbal’ to train vision impaired artisans

MUSCAT, 15 April 2012 - BankMuscat, the flagship financial institution in the Sultanate, signed an agreement with Omar bin Khattab Institute for the Blind to train 40 vision impaired Omani youth in the fields of pottery and ceramic craft. Sheikha Yousuf al Farsi, AGM – Financial Control, Planning and Strategy, BankMuscat, and Faiza bint Ahmed Al Mahrazi from Omar bin Khattab Institute for the Blind signed the agreement aimed at enhancing the skills of physically challenged artisans and raising their level of economic and social status by integrating them with mainstream society.

The training comes under the Bank's  'Jesr Al Mustaqbal' (Bridge to future) integrated CSR programme offering scholarships, training and rehabilitation directed to serve young Omanis from social welfare and low income families.

Early this year, BankMuscat launched 'Jesr al Mustaqbal' (Bridge to future) programme in execution of the directive of His Majesty Sultan Qaboos to provide relevant educational and training opportunities to Omani youth to develop employable skills. To ensure continuity and success of the unique programme, the Bank has allocated 20 per cent of its CSR budget for the programme.

Sheikha Yousuf Al Farsi, AGM – Financial Control, Planning and Strategy, said: “Jesr al Mustaqbal programme is aimed at helping young Omanis to receive proper education and vocational training that will enable them to develop employable skills and improve their living standards, social and economic status. This will also encourage them to positively participate in the service of society and development of the country."

Sheikha Yousuf added: “BankMuscat is committed to corporate social responsibility and thereby contribute towards sustainable development by working closely with local communities with the aim of improving living standards in a manner that serves the national economy and development process at the same time. The training programme will help Omani youth from weaker sections of society to acquire employable skills, guaranteeing economic independence to them."

BankMuscat is the first Omani bank to establish a full-fledged CSR department. Considered among core values, the CSR policy stems from the Bank's strong belief in the importance of social responsibility. It reflects the Bank's concern and care for various segments of society. The Bank is of the view that its social responsibility is not merely participation in charitable works and organisation of voluntary campaigns, but responsibility towards all-round development of society.

BankMuscat focuses on all types of projects that fall within the framework of social responsibility and their importance and overall benefit both to society and individuals. The prime consideration includes the benefit reaching the largest number of individuals; the youth and job-seekers and provision of opportunities for the development of skills/human capital. Efforts are also targeted at individuals with special needs to enhance their capabilities with the aim of integrating them into mainstream society.