MUSCAT, 5 May 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, in association with Visa, hosted a series of activities across Oman as part of the 2014 FIFA World Cup™ campaign.
The events evoked strong response of football fans, including families and children, who participated in exciting contests and entertainment. In an event held at Qurum City Centre, the highlights included guest appearances by popular national football player Bader Al Maimani, football coach Yaqoob Ismail and sports TV presenter Younis Al Fahdi. Oman's youngest commentator Mohammed Moosa Al Balushi also attended and spiced up the event.
A football tournament between 18 schools in Muscat region was the highlight of the event hosted at Muscat Club. The winning team received a miniature 2014 FIFA World Cup™ trophy. The bank also hosted an event in Salalah on Dhareez beach where the activities included a beach football tournament. In all campaign locations, a miniature football field was the centre of attraction where the visitors participated in various competitions and won attractive prizes.
Bank Muscat has lined up a series of campaigns and activities to build up and sustain the 2014 FIFA World Cup™ excitement in Oman. The retail banking products of the bank are linked to the campaign, thereby widening the bank's touch points to the 2014 FIFA World Cup™ excitement. Branded merchandise and memorablia, including 2014 FIFA World Cup™ keychains, football, pens, mascot and trophy are given away during promotional activities in malls and hypermarkets. The bank has also launched an exciting competition on social media as part of the 2014 FIFA World Cup™ promotion.
The 2014 FIFA World Cup™ marketing promotional campaign by the bank is built up on the powerful articulation of the theme - 'Bringing You the Colours of the World'. The campaign rationale is centred on Oman as a colourful nation with a high passion for football and the 2014 FIFA World Cup™ offering a unique opportunity for citizens and residents in Oman to express their passion for football through their support of the colours of the 32 playing nations.
The bank, in association with Visa, also recently announced the first batch of 16 winners to experience the thrills and excitement of the 2014 FIFA World Cup™ in Brazil. In all, 66 all-expenses-paid packages are on offer to witness the 2014 FIFA World Cup™ matches, including the finals, in Brazil. The all-expenses-paid 2014 FIFA World Cup™ packages include airline tickets, match ticket, 4-day and 3-night hotel accommodation and sight-seeing in Brazil.