MUSCAT, 10 February 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, in association with Visa Inc., is offering 28 exclusive all-expenses-paid 2014 FIFA World Cup™ packages for al Mazyona customers maintaining a minimum balance of RO 1000.
Bank Muscat has been granted an exclusive positioning among 20 global banks chosen as partners of 2014 FIFA World Cup™. Bank Muscat is the only financial institution in Oman to receive this unique privilege. The exclusive privilege has led to an array of exciting promotional activities in Oman linked to the 2014 FIFA World Cup™.
Bank Muscat customers can win the all-expenses-paid 2014 FIFA World Cup™ packages through transactions linked to cards, al Mazyona savings scheme, mobile banking and asalah Priority Banking. The 2014 FIFA World Cup™ promotion by the bank, in association with Visa, started on 1 February and runs till 31 May, during which three draws will be held to select the 2014 FIFA World Cup™ package winners.
In all, 28 2014 FIFA World Cup™ packages are exclusively available for al Mazyona customers. The all-expenses-paid 2014 FIFA World Cup™ packages include airline tickets, match ticket, 4-day and 3-night hotel accommodation and sight-seeing in Brazil.
Said Al Badai, DGM – Branches, said: “Bank Muscat, in association with Visa, is proud to extend the exclusive 2014 FIFA World Cup™ packages for al Mazyona customers. The flagship savings scheme offering over RO 8 million in 2014 is the biggest prize money in Oman and the region. The 28 exclusive 2014 FIFA World Cup™ packages further elevate the unique al Mazyona experience. al Mazyona customers have plenty of reasons to smile this year, thanks to the scheme that offers winning chances for customers in all regions. The 2014 FIFA World Cup™ package is an incredible incentive for al Mazyona customers maintaining a minimum balance of RO 1000. By maintaining RO 1000 average balance, customers are eligible to enter into the draw for the 2014 FIFA World Cup™ packages. For every additional RO 100, they earn one chance each for the draw, and greater the balance, more the chances."
The 2014 FIFA World Cup™ marketing promotional campaign by the bank is built up on the powerful articulation of the theme - 'Bringing You the Colours of the World'. The campaign rationale is centred on Oman as a colourful nation with a high passion for football and the 2014 FIFA World Cup™ offering a unique opportunity for citizens and residents in Oman to express their passion for football through their support of the colours of the 32 playing nations.
Bank Muscat, in association with Visa, has lined up a series of campaigns and activities to build up and sustain the 2014 FIFA World Cup™ excitement in Oman. The exciting 4-month campaign to promote the 2014 FIFA World Cup™ will unfold in all popular public arenas, including malls and hypermarkets across Oman. The retail banking products of the bank will be featured to reflect the 2014 FIFA World Cup™ theme, thereby widening the bank's touch points to the 2014 FIFA World Cup™ excitement. The 2014 FIFA World Cup™ branded merchandise and memorablia, including keychains, football, pens, mascot and trophy will be given away during promotional activities in malls and hypermarkets.
During the past 21 years, al Mazyona has rewarded numerous customers and enriched their lives. Big prize money is not the only attraction of al Mazyona, which is designed to transform the lives of prudent savers. The scheme is targeted to accommodate all nationalities and segments, including ladies, youth, children, salary account holders and high savings balance customers, thereby inculcating a strong savings habit among citizens and residents.