go back

Bank Muscat outlines customer centric future strategies

MUSCAT, 11 January 2014 – Bank Muscat, the flagship financial services provider in the Sultanate, outlined its customer-centric future strategies at a conference attended by the Management and branch leadership. The event themed 'Partnership Towards Success', reviewed the bank's 2013 performance and strategies to chart the way forward.

Addressing the conference, AbdulRazak Ali Issa, Chief Executive, commended the front line branch managers for their dedication and commitment to steer the bank to greater heights in serving the largest banking family in Oman as well as contributing to the development march of the nation.

AbdulRazak Ali Issa said: “Known for top-notch customer service, Bank Muscat accords priority for building key relationship with customers. With the widest reach and the largest network of 138 branches spread across the Sultanate, Bank Muscat meets the expectations of customers at the grassroots level. The expanding branch network reflects the commitment to remain as the bank of first choice in all parts of the country, offering banking convenience at the doorstep of customers. The dedication and commitment of staff has helped to steer the bank to its flagship position in Oman. In order to maintain the leadership position, the bank accords priority for value addition and strengthening relationship with customers."

The analysis of 2013 performance and the growth plan for 2014 were highlighted in presentations made by business unit heads. The bank's future strategies in line with the 'Let's Do More' vision seeks to achieve an ideal balance between the contributions of a loyal, productive workforce, and customer-service focused solutions, continuously measuring and delivering value for all stakeholders. The core focus of the vision is to stretch further the standards in banking excellence.

The 'Let's Do More' vision reiterates a leadership which continuously challenges everything, from listening to improving and looking for positive change as the bank believes that only through questioning convention can it truly deliver sustainable value.

The bank has adopted an aggressive strategy to manifest the vision, including open communication with customers and sharing information with key stakeholder groups.

Ranked among the top 500 banks worldwide, Bank Muscat enjoys an unrivalled position in Oman as well as the region, a clear recognition focusing on the global best practices pursued by the bank. With the best and most knowledgeable team in the country, Bank Muscat remains committed to providing a world class banking experience.

Over the past 31 years, Bank Muscat has achieved steady and significant growth in various disciplines to emerge as the flagship financial institution in Oman. Bank Muscat acknowledges that smarter strategies are vital to stay ahead in business and provide a distinct customer service.

Bank Muscat's presence has strengthened in all parts of Oman through the widest network of 138 branches, 597 ATM/CDMs and 9250 PoS terminals. The bank has leveraged on investments in new technology to further increase efficiency, improve customer service and support the growth plan.

Presently, Bank Muscat is the first and only bank in Oman offering extended working hours facility from 8.00 am to 5.00 pm (Sunday to Thursday). The evening banking service is available at 16 branches in key locations across Oman. The facility reflects the bank's commitment to making banking convenient and centred around customer's needs. Bank Muscat understands the constantly changing customer needs and responds with suitable financial products and services.

Setting new benchmarks, Bank Muscat offers the complete range of banking products and services. The sophisticated banking experience stems from the right mix of traditional and electronic channels. Bank Muscat enjoys an edge in hi-tech products and services, including electronic payment and web-based services, in tune with Oman moving towards a cashless society and meeting the banking requirements of a young, tech-savvy generation.