Muscat, February 1: BankMuscat, the leading financial institution in the Sultanate, has made its presence felt at all main venues of the ongoing Muscat Festival, the Sultanate’s annual showpiece cultural and tourism extravaganza. Supporting as main sponsor, BankMuscat has spared no efforts in enlivening the festival atmosphere.

“As the nation’s leading financial institution, BankMuscat seeks to utilise all opportunities in reaching out to people, supporting them to gain an enriching experience in varied activities. Muscat Festival perfectly fits into the corporate ethos of BankMuscat, serving the largest banking family in Oman,” Abdullah Al Rahbi, Head – Events and Promotions, said.

While BankMuscat branding messages are strongly and attractively conveyed at the festival venues, the Bank personnel are available at special stalls to offer familiarisation and guidance on various services offered by the Bank.

BankMuscat stalls prominently adorn the festival venues, providing the required assistance for people to familiarise themselves with the suite of banking products and services targeted at all stages of life. Be it savings schemes or family protection plans, the Bank has an array of tailor-made solutions to enrich life, complemented by the widest network of 120 branches and over 300 ATMs, offering superior levels of banking convenience and connectivity.

BankMuscat ATMs dot the festival venues, offering cash and other services. During the 25-day festival, the BankMuscat services available beyond the normal office hours are a boon to the large crowds visiting every day. “The festival ambience makes the familiarisation of BankMuscat products an enjoyable experience,” Al Rahbi added.

In all the previous editions of Muscat Festival, BankMuscat has been closely involved with the popular event. “The partnership in Muscat Festival is an earnest attempt by BankMuscat to propagate the core family values held dear by Omanis, underpinned by the Bank’s promise of ‘With you, always,’ ”Al Rahbi said.

Organised by Muscat Municipality, Muscat Festival is directed towards supporting Oman's tourism industry and offering fun and entertainment for citizens, residents and visitors. Nearly three million visitors are expected to visit the 10th edition of Muscat Festival this year.