MUSCAT, 10 January 2010 – Commemorating 40 years of the glorious Renaissance march under the leadership of His Majesty Sultan Qaboos, BankMuscat, the leading financial services provider in the Sultanate, has launched a major national campaign with year-long celebratory initiatives, programmes and activities throughout 2010.
Titled ‘Oman Celebrates’, the first in the series of the celebratory initiatives will be unveiled tomorrow (Tuesday 12 January) at the Bank’s Azaiba branch in the presence of senior Bank officials. BankMuscat will focus and convey the ‘Oman Celebrates’ theme to distinguish all its branding and communication campaigns during 2010. The objective is to initiate programmes that celebrate and mark the country’s achievements during the last 40 years.
The year 2010 marks a milestone for Oman and BankMuscat attaches great significance to the occasion. As the nation recalls its achievements, BankMuscat is proud to have been associated with almost all major developments leading to the transformation of the country as a sparkling modern nation and motivating the Omani human capital to serve as the real catalyst of change in line with the directive of His Majesty Sultan Qaboos.
As on all significant national occasions, BankMuscat has taken the lead among corporates to set the tone for the 40th Renaissance anniversary celebrations. The year-long programmes are aimed at building up the tempo of celebrations in the largest banking family in Oman. BankMuscat selected the ‘Oman Celebrates’ theme to share the country’s joy and happiness and the Bank remains focused on transforming the lives of Omanis through innovative products and services targeted at all sections of society.