Direct & Institutional Sales


The Direct & Institutional Sales Department  drives  the Sales theme across the bank through the various channels. These channels cover almost all the avenues available to push the Retail Banking products across the Sultanate, Direct & Institutional Sales promotes and sells bank muscat products and services outside of the Branch Network through the Direct Sales unit, currently known under the name SA'ED. "SA'ED" in Arabic stands for (1) to help and (2) your arm. This name extends the following two associations:

  • They are here to help
  • They are an extension to your arm when it comes to getting the banking needs done

The SA'ED is ably supported by the Telesales team

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