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OHI
Electronics joins basmaRewards Programme
For
customers, bonanza of instant rewards, benefits,
shopping privileges
 Muscat,
29 October 2007: OHI Electronics, a leading
dealer of world renowned brands such as JVC,
Bose, Nikai, iPOD and others, has joined the
basmaRewards Programme, a multi-partner smart
card enabled rewards programme for customers
jointly launched in the Sultanate by BankMuscat,
Oman Oil Marketing Company, Nawras and Lulu
Hypermarkets.
In this occasion, Sulaiman Al Harthy, DGM-Consumer
Banking said: “We are pleased to enrol OHI
electronics in our basma rewards program and are
looking forward to a healthy mutual benefit
relationship. We are confident of the value
addition to our customers and the positive
impact this association will have on customer
loyalty and more frequent visits.”
The programme confers on basmaCard holders
instant rewards, exciting benefits and a wide
range of shopping privileges. They can
accumulate basma points instantly against every
Omani Rial spent at any of the partners’
outlets, then redeem those points to shop, and
can also take part in promotions and special
offers.
“We’re thrilled to be a partner in this
unique programme that we believe is a win-win
proposition for both our customers and us.”
said Devan Thuppali, General Manager. “OHI
Electronics has always believed in bringing to
its esteemed customers new and useful benefits
that can make a difference in their budget. Our
customers can now present their basmaCards when
they spend at any of the OHI Electronics outlets
and earn valuable basma points instantly.”
Several partners and merchants, including,
jewellery stores, fashion outlets, electronic
showrooms, restaurants and travel agents, have
joined the programme.
BankMuscat’s Card Services department commenced
its merchant acquiring business in 2002. Since
then, with the support of its merchant partners
and customers, the Bank’s Card Services
Department has grown to become the largest
acquirer and issuer of cards in Oman. The Bank
offers latest state-of-the-art-technology Point
of Sale (POS) terminals that accept MasterCard,
Visa, American Express and Diners cards. In
addition, the basmaCard is equipped with CHIP
readers to be in line with future mandatory
requirements of payment systems. BankMuscat
credit card holders are rewarded with 5 basma
points for every rial spent on their cards. The
points can be redeemed at any of the basma
partner outlets. |
